Greetings again! Since my last post, I have accomplished a lot! As the sole person working on posts, ads and PR for my book, Return to Isle of the Shallows, it is quite difficult to remain focused on one thing. Especially when I know I have so much more to do. However, I am pleased to say that balancing my work and taking the necessary breaks between each task has been helpful and rewarding.

Targeting Markets

  • Facebook
  • Twitter
  • Pinterest
  • Gmail
  • Tumblr

These past few weeks, I have been concentrating on creating ads. In addition, I’ve also worked on targeting my posts to bump up engagement. For example, my Facebook, Twitter and Instagram pages. I have created a couple of videos and posted them to my YouTube channel. Additionally, I have updated my information on my Reedsy author page, blurb author page (for my children’s books) and goodreads page.

My Team

  • Facebook
  • Twitter
  • Pinterest
  • Gmail
  • Tumblr

I have been in touch with new reviewers of my book and provided them with the Readers’ Favorite page so they may post their reviews. Subsequently, I informed them that on launch day, August 14th, I will remind them to post their reviews on my Amazon book page as well. Amazon does not allow reviews by others until launch day.

BookBaby for my Self-Publishing

  • Facebook
  • Twitter
  • Pinterest
  • Gmail
  • Tumblr

Because BookBaby is my book printing company, they print on demand and send them out immediately. They do not provide a pre-sale period for launch day, which I actually like. I checked in with BookBaby about making sure that my recent reviews were posted on my Amazon page. Their distribution team promised to handle it. While discussing how to drive potential customers to my BookBaby page, I discovered how to create coupons. Hence, I decided to give a 20% Independence Day discount off the paperback version of Return to Isle of the Shallows. It went well!

Preparing Social Media Posts

  • Facebook
  • Twitter
  • Pinterest
  • Gmail
  • Tumblr

I created many posts and connected those from Facebook to my twitter accounts. I chose to boost two of the posts – targeting the Bahamian market with one ad and the Florida market with the other. Both ads brought more people to my pages. However, my fellow-Bahamians shared the post more than the Florida market. I was also pleased at receiving an invitation for a feature in the Bahamas’ Tribune newspaper. A snapshot of a Facebook post to my story is to the left and another Facebook post is below.

  • Facebook
  • Twitter
  • Pinterest
  • Gmail
  • Tumblr

My YouTube Videos

I had been researching various video production platforms and chose promo.com since they made it somewhat easy to create videos. They have a huge catalog of clips and music you can use once you purchase a package. Once I created my videos, I downloaded them to YouTube and then to my other social media platforms.

As you can see there is a lot that goes into getting your name and book in front of eyes. However, there’s even more to keeping the interest alive and drawing new people to the various social platforms. Therefore, I take it one day at a time and keep reminding myself that this is a marathon, not a sprint.

Please follow and subscribe to my various accounts: YouTube, Personal Facebook, BahamaMamaArt Facebook, Funionaire Facebook, Personal Twitter and Funionaire Twitter, Goodreads, Funionaire Instagram, Personal Instagram and Funionaire.com.

Thank you for your interest and I hope I helped you in some way.